Rethinking Medical Imagery

Corporations can fuel innovation.  Take, for example, a challenge set to designers at onformative by Actelion Pharmaceuticals.

“Create a new identity for our brand Actelion. Don’t touch the logo, but create something the world of pharma has not seen before.”

And that they did.  Check out the video below and Flickr gallery of medicine made beautiful.

Actelion Imagery Wizard from onformative on Vimeo.














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